I rebuilt the identity of Zamalia Experience, a medical cannabis store in Amsterdam. The project started with the redesign of the packaging and in-store graphics, and grew into a full branding effort that defined their claim, tone of voice and visual system.
Claim: Your experience, your balance.
Tone of voice: professional, clear, warm and inspiring.
Key lines: "Wellness is cultivated", "What you consume matters", "Feel the difference", "An experience in every drop".
The result was a coherent, memorable experience that turned the store into a cultural and sensory space, establishing Zamalia as a reference in the medical cannabis market.
