El Reino del Chipá is a food brand from southern Argentina devoted to chipá. The project held a special meaning: giving identity to a Paraguayan classic through the eyes of a Paraguayan designer, connecting my roots with the place the brand landed in.
The identity translates that warmth into a close, playful language: a tender character, warm colour and rounded typefaces that make the brand as friendly as its product. Rebranding in collaboration with Estudio Jogging.
