LAR is a jewellery and watch shop. Its identity is born from the purity and luminosity of the south: a visual language inspired by the glint of ice and precious stones under cold, crystalline light.
The monogram, carved like crystal, conveys a serene elegance and a contemporary minimalism: clarity, calm and timeless modernity. A brand that breathes Patagonian air and crystalline light. In collaboration with Estudio Jogging.