Game Boss is a new entertainment brand: a venue conceived as a 360° immersive experience, with safe adrenaline, technology and fun for every age. The challenge was to turn boredom into energy: in a quiet city, this kind of offering had always been out of reach, and Game Boss came to bring it closer.
We built a disruptive visual universe: tall, high-impact typography, a character with attitude and plenty of neon. A system that comes alive at every point of the experience, from the logo and signage to the space itself, so the brand is as immersive as the game. Branding in collaboration with Estudio Jogging.
