WOU is a hybrid outlet: half narrative journalism to read, half visual radio and streaming, with a practical, fast and friendly way of reporting. The outlet setting the tone for how and what gets communicated in Santa Cruz.
We did their full rebranding and took it to the web, with a dynamic visual language built to sound as loud as it looks. The brand guidelines are presented as an interactive site. Rebranding in collaboration with Estudio Jogging.
